Dr. Justin Bright is a full-time emergency medicine physician, certified patient experience professional, and patient experience champion at Henry Ford Hospital in Detroit, MI. He is fascinated by the intersection of patient experience, interpersonal communication, customer service, and organizational culture alignment. Dr. Bright is constantly looking for new and novel ways to further the conversation about how important patient experience is in health care. He blogs about all things patient experience at www.ptexpmd.com and you can follow him on Twitter at @PtexpMd.