Founder & CEO
Jen Horonjeff, PhD, is a patient advocate and the Founder and CEO of Savvy Cooperative. Savvy is the first and only patient-owned public benefit co-op that helps companies build successful and inclusive health innovations, which it does by connecting companies directly with diverse patients in order to gather insights and input through surveys, focus groups, interviews, user-testing and other co-design opportunities. Jen was named one of the 50 Most Daring Entrepreneurs of 2018 by Entrepreneur Magazine, alongside the likes of Elon Musk, Chance the Rapper, and Reese Witherspoon. Jen is deeply committed to human-centered design in healthcare, and has firsthand knowledge as both a patient and professional. She grew up with juvenile idiopathic arthritis and survived a brain tumor as an adult. She is also a patient-centered outcomes researcher, a human-factors engineer, an FDA Consumer Representative, and serves on the Board of Directors of The Sequoia Project. Jen earned her Master’s in Ergonomics and Biomechanics and PhD in Environmental Medicine, both from New York University. Utilizing her unique perspective, Jen continues to give patients a platform to have their voices and expertise be heard, included, and equitably valued--because the future of healthcare is co-designed with patients.