Mark Friedberg, MD, MPP is senior vice president of performance measurement and improvement at  Blue Cross Blue Shield of Massachusetts. Mark is responsible for all activities related to measuring and  improving the performance of BCBSMA’s provider network, including metrics used in value-based  contracts such as our Alternative Quality Contract. He also oversees data analytics related to BCBSMA’s  own performance, including HEDIS, NCQA, and CMS measures. Before joining BCBSMA in 2019, Mark  was a researcher at RAND, where he led multiple projects to measure, evaluate, and improve health  system performance. He is a general internist who provides primary care at Brigham and Women's  Hospital, where he completed his residency and fellowship. Mark has an M.D. from Harvard Medical  School, M.P.P. from the Harvard Kennedy School of Government, and B.A. from Swarthmore College.