As a strategic advisor and solutions expert at NRC Health, Ryan Donohue is a thought leader in the realm of healthcare consumerism. His mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past 15 years, he has conducted extensive research on the effects of consumerism on healthcare in the United States. Donohue has authored several publications on healthcare consumerism, brand strategy, and effective marketing tactics. He is a senior advisor and faculty member of The Governance Institute and a regular contributor to the Boardroom Press newsletter and other Governance Institute publications.